Ad spend on kids products & services in the U.S. 2021-2022
In 2022, advertising spending to promote children's products and services in the United States amounted to 1.6 billion U.S. dollars. Kids' ad spend in the country, including investments in advertising toys and games, entertainment, and personal care, increased from 1.1 billion dollars in the previous year. This represented a growth of nearly 50 percent.